Female-Founded Beauty Tech Brands To Know Now

Why SKINVITY is bringing luxury wellness and skin tech into the home

What is SKINVITY?

SKINVITY is a female-founded wellness tech brand redefining at-home beauty and recovery products through advanced, clinically inspired devices and formulations. Founded in 2020 by Blanca Miñano, the brand sits at the intersection of beauty and technology, offering professional-grade treatments including LED therapy, radiofrequency and pressotherapy in sleek, user-friendly formats designed for everyday use.

Beauty and wellness are increasingly overlapping, with consumers looking for products that work harder, fit into busy lifestyles and deliver results beyond the bathroom cabinet. SKINVITY taps directly into that growing demand for beauty tech combining skincare, recovery and self-care in one modern, lifestyle-led package.

Why pressotherapy is becoming a major wellness trend

One of the brand’s standout products is PressTech, an at-home pressotherapy device designed to support circulation, relaxation and recovery while helping with fluid retention, tired legs and post-workout heaviness. (£1,099 at Selfridges.com)

As somebody currently dealing with tendonitis in my knee, alongside increasing joint stiffness after exercise and, increasingly, at night too, thank you menopause, I’m genuinely intrigued to see whether pressotherapy can help ease some of that heaviness and discomfort.

Like many women in midlife, I’m becoming far more aware that wellness isn’t simply about skincare anymore. It’s about recovery, mobility, energy levels and finding realistic ways to feel better in your own body, especially while balancing work, travel, long days at a desk and trying to stay active. A multi-faceted approach is the way forward, addressing nutrition and the right kind of exercise (hello lifting weights) as well as good products, treatments, tweakments and at-home tech.

LED masks, radiofrequency and the rise of at-home beauty tech

The wider SKINVITY range also taps into the growing demand for professional-style beauty and wellness treatments at home. Its Silicone LED Mask combines red, blue and infrared light therapy to target concerns including skin radiance, texture and signs of fatigue, while also extending treatment to the neck and décolletage rather than focusing solely on the face. The flexible silicone design and wireless functionality make it feel considerably more wearable than some of the rigid LED masks currently dominating social media, particularly for women wanting results-driven skincare that still fits comfortably into everyday life. I’d use my mask more often if my dog wasn’t absolutely terrified of the LED light!

The brand also offers targeted tools such as Fix Eye, designed to refresh and revitalise the eye area, alongside a wider focus on beauty technology that blends convenience with visible results.

Beauty tech for midlife wellness and recovery

What makes SKINVITY particularly interesting is how strongly it leans into the idea of realistic self-care rather than unattainable perfection. The messaging feels rooted in helping women feel more energised, restored and confident, rather than chasing impossible beauty standards.

That holistic approach feels especially relevant right now, as more women become interested in lymphatic drainage, recovery-focused wellness devices, LED masks and beauty tools supporting long-term skin health and overall wellbeing rather than simply offering quick fixes.

Why female-founded wellness brands matter

Female-founded wellness and beauty brands are increasingly shaping the future of the industry, particularly those built around real-life pressures, time constraints and modern wellbeing needs.

For readers of beckypom.com, SKINVITY sits neatly in that growing space between beauty, wellness and lifestyle luxury, particularly for women seeking beauty routines that feel restorative, modern and genuinely practical.